A Pioneer Mindset

Staring Down Resistance In Business

The mascot of California State University, East Bay, my undergrad alma mater, was “Pioneers”. Not exactly what you’d expect to call the sports teams of a college which sits smack in the middle of a massive, sprawling Bay Area landscape, festooned by freeways.

All the same, pioneers aren’t just men and women in a covered wagon, heading West through sheer grit and determination. A pioneer is an explorer, is someone who leans headstrong against the tide, and advocates for the unthinkable, pushing boundaries. Someone who might be comfortable, but knows that something better is out there if they just push a little harder.

In thinking about how I market myself, it occurred to me that much of my career highlights are indicative of a pioneer mindset. Not the “sleep on the ground and eat dinner at the campfire while fending off bears” pioneer, mind you; my idea of roughing it is the Howard Johnson’s.

So, when I say Digital Media Pioneer in my portfolio, it comes from a place where I’ve sat in dozens of meetings, pitching well-researched ideas that cause most of the room to squirm, but paid off huge for my clients. Things like:

Visit slideshare.com/joegura to see my portfolio.

Visit slideshare.com/joegura to see my portfolio.

  • Expanding my TV station’s digital reach into social media in 2006, even though the  platform was owned by a competitor, because the goal is to build community and connect our audience with our brand. 

In all of those cases, and in many others, there was stiff resistance. “We can’t do that! That’s not the way it always was! There’s risk! What if something goes wrong?” 

In days of old, as in modern times, pioneers mitigate the risk, overcome the resistance, and get the results. JG Initial Mark_15x15

Joe Gura is a marketing communications strategist, and has a Master of Science degree in Integrated Marketing Communications from West Virginia University. Connect with Joe on LinkedIn or follow Joe on Twitter: @joegura

About joegura

I’m a technology marketer with a deep track record for success running B2B and B2C global campaigns and initiatives across large enterprises. With expertise that spans all facets of traditional marketing, I specialize in optimizing and connecting companies and customers via next-generation tactics such as digital, social, and content marketing.
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