Author Archives: joegura

About joegura

I’m a technology marketer with a deep track record for success running B2B and B2C global campaigns and initiatives across large enterprises. With expertise that spans all facets of traditional marketing, I specialize in optimizing and connecting companies and customers via next-generation tactics such as digital, social, and content marketing.

For The Love of the Game

I love what I do.  After nearly six months into job search after a very unexpected layoff, that is most profound thing I’ve learned. What started with the familiar feeling of panic, the “Oh My God, I need to find … Continue reading

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A Mad Night In Vegas

How does one give away “Mad Loot” without much of a mad marketing budget? Continue reading

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Be Quick, But Don’t Hurry

The best kept secret in marketing today is that top-notch creative collateral and plans can be produced quickly, cheaply, and efficiently. Continue reading

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Communicating The Complex

Marketers Should Embrace, Not Fear, The Complicated  Every so often, typically at the end of a long travel day or client dinner, after hours of exchanging war stories which include tales of covering presidential elections and staying on the air … Continue reading

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A Pioneer Mindset

Staring Down Resistance In Business The mascot of California State University, East Bay, my undergrad alma mater, was “Pioneers”. Not exactly what you’d expect to call the sports teams of a college which sits smack in the middle of a … Continue reading

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The Digital Video Revolution Is Here

Do you want to dabble in the conversation, or do you want to drive it? “Where do you see yourself in five years?” is a question I hear often lately. After giving my well-rehearsed, perfunctory answer, I later bring up … Continue reading

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Web Design: A Two Way Street

When thinking about websites, I always try to look at priorities from both sides of the screen. First, the customer. What are their priorities? After all, the web is a utility. If I visit a restaurant’s website, I expect to … Continue reading

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