Category Archives: Leadership

Be Quick, But Don’t Hurry

The best kept secret in marketing today is that top-notch creative collateral and plans can be produced quickly, cheaply, and efficiently. Continue reading

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A Pioneer Mindset

Staring Down Resistance In Business The mascot of California State University, East Bay, my undergrad alma mater, was “Pioneers”. Not exactly what you’d expect to call the sports teams of a college which sits smack in the middle of a … Continue reading

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Burst Your Bubble

For Marketers, a Master’s Degree Can Be More Than A Piece of Paper. Two years ago, I was bringing a new manager up to speed on my experience and how I viewed my segment of the business, as well as … Continue reading

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The Far Side of the World

Reporters want immediacy. Marketers want their perspectives heard. Time zones can be a way to find the sweet spot between the two. Continue reading

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The Owned Content Revolution: Integrated Video Works

LAS VEGAS — I know it works. I know that integrated video, on a budget, can be a game-changer for owned content, and turn what could be a press release into a can’t-miss event. In August 2012, in the middle … Continue reading

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