Tag Archives: Advertising

A Pioneer Mindset

Staring Down Resistance In Business The mascot of California State University, East Bay, my undergrad alma mater, was “Pioneers”. Not exactly what you’d expect to call the sports teams of a college which sits smack in the middle of a … Continue reading

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The Digital Video Revolution Is Here

Do you want to dabble in the conversation, or do you want to drive it? “Where do you see yourself in five years?” is a question I hear often lately. After giving my well-rehearsed, perfunctory answer, I later bring up … Continue reading

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Coca-Cola’s Consistency

36 years apart, these ads are obviously composed by entirely different creative teams, and the nuance is still consistent. Continue reading

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Optimizing Your Mobile Content

Engaging The Customer On Their Terms Every brand wants to be in every customer’s pocket. However, how do you know that you’re going about it the right way? We’ve moved from a “the customer is always right” product adage to … Continue reading

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The Owned Content Revolution: Integrated Video Works

LAS VEGAS — I know it works. I know that integrated video, on a budget, can be a game-changer for owned content, and turn what could be a press release into a can’t-miss event. In August 2012, in the middle … Continue reading

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