Tag Archives: Audience Centric

Communicating The Complex

Marketers Should Embrace, Not Fear, The Complicated ¬†Every so often, typically at the end of a long travel day or client dinner, after hours of exchanging war stories which include tales of covering presidential elections and staying on the air … Continue reading

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A Pioneer Mindset

Staring Down Resistance In Business The mascot of California State University, East Bay, my undergrad alma mater, was “Pioneers”. Not exactly what you’d expect to call the sports teams of a college which sits smack in the middle of a … Continue reading

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Web Design: A Two Way Street

When thinking about websites, I always try to look at priorities from both sides of the screen. First, the customer. What are their priorities? After all, the web is a utility. If I visit a restaurant’s website, I expect to … Continue reading

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Customer Centricity

It’s no longer about brands. It’s about people. Too often in marketing, the first kickoff meeting for a campaign begins with, “What are our key messages?”. The question that I always ask is, “What is it we want our audience … Continue reading

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Optimizing Your Mobile Content

Engaging The Customer On Their Terms Every brand wants to be in every customer’s pocket. However, how do you know that you’re going about it the right way? We’ve moved from a “the customer is always right” product adage to … Continue reading

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