Tag Archives: Business Goals

A Pioneer Mindset

Staring Down Resistance In Business The mascot of California State University, East Bay, my undergrad alma mater, was “Pioneers”. Not exactly what you’d expect to call the sports teams of a college which sits smack in the middle of a … Continue reading

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Project Management Meets Creative Direction

It is not enough just to get the content out there and draw clicks. The goal now is to provide an experience. Continue reading

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