Tag Archives: Conferences

A Mad Night In Vegas

How does one give away “Mad Loot” without much of a mad marketing budget? Continue reading

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Be Quick, But Don’t Hurry

The best kept secret in marketing today is that top-notch creative collateral and plans can be produced quickly, cheaply, and efficiently. Continue reading

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The Far Side of the World

Reporters want immediacy. Marketers want their perspectives heard. Time zones can be a way to find the sweet spot between the two. Continue reading

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The Owned Content Revolution: Integrated Video Works

LAS VEGAS — I know it works. I know that integrated video, on a budget, can be a game-changer for owned content, and turn what could be a press release into a can’t-miss event. In August 2012, in the middle … Continue reading

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