Tag Archives: Customer Centric

Web Design: A Two Way Street

When thinking about websites, I always try to look at priorities from both sides of the screen. First, the customer. What are their priorities? After all, the web is a utility. If I visit a restaurant’s website, I expect to … Continue reading

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Burst Your Bubble

For Marketers, a Master’s Degree Can Be More Than A Piece of Paper. Two years ago, I was bringing a new manager up to speed on my experience and how I viewed my segment of the business, as well as … Continue reading

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Customer Centricity

It’s no longer about brands. It’s about people. Too often in marketing, the first kickoff meeting for a campaign begins with, “What are our key messages?”. The question that I always ask is, “What is it we want our audience … Continue reading

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Marketing’s Video Revolution

How Integrated Video Will Be The Difference Maker For Marketers How does video figure into your owned content plan? If that answer isn’t definitive, your brand won’t be able to compete. By 2017, 70% of consumer Internet traffic will be … Continue reading

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Optimizing Your Mobile Content

Engaging The Customer On Their Terms Every brand wants to be in every customer’s pocket. However, how do you know that you’re going about it the right way? We’ve moved from a “the customer is always right” product adage to … Continue reading

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