Tag Archives: Digital Marketing

Project Management Meets Creative Direction

It is not enough just to get the content out there and draw clicks. The goal now is to provide an experience. Continue reading

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Facebook’s Advertising Security Struggle

If users can’t trust the platform, then how valuable is the ad space? As the Super Bowl approaches, the National Football League’s PR teams do significant, and useful, outreach to help make fans aware of the consequences of unlicensed merchandise. … Continue reading

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Customer Centricity

It’s no longer about brands. It’s about people. Too often in marketing, the first kickoff meeting for a campaign begins with, “What are our key messages?”. The question that I always ask is, “What is it we want our audience … Continue reading

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The Far Side of the World

Reporters want immediacy. Marketers want their perspectives heard. Time zones can be a way to find the sweet spot between the two. Continue reading

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Marketing’s Video Revolution

How Integrated Video Will Be The Difference Maker For Marketers How does video figure into your owned content plan? If that answer isn’t definitive, your brand won’t be able to compete. By 2017, 70% of consumer Internet traffic will be … Continue reading

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Pillars of Owned Content: Publication and Promotion

What’s the point in producing it if you’re not going to market it? Today we visit the third and final pillar of Owned Content strategy: Publication. We’ve already looked at Platform, the framework of the program, and Content, the heart … Continue reading

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Pillars of Owned Content: Well, Content

The Ultimate “Show and Tell” In my last post, we covered platform as the backbone of a well-honed owned content strategy. If platform is the backbone, or skeleton, content represents the guts, most specifically, the heart and mind of your … Continue reading

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