Tag Archives: Owned Content

A Mad Night In Vegas

How does one give away “Mad Loot” without much of a mad marketing budget? Continue reading

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The Digital Video Revolution Is Here

Do you want to dabble in the conversation, or do you want to drive it? “Where do you see yourself in five years?” is a question I hear often lately. After giving my well-rehearsed, perfunctory answer, I later bring up … Continue reading

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Project Management Meets Creative Direction

It is not enough just to get the content out there and draw clicks. The goal now is to provide an experience. Continue reading

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Customer Centricity

It’s no longer about brands. It’s about people. Too often in marketing, the first kickoff meeting for a campaign begins with, “What are our key messages?”. The question that I always ask is, “What is it we want our audience … Continue reading

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The Far Side of the World

Reporters want immediacy. Marketers want their perspectives heard. Time zones can be a way to find the sweet spot between the two. Continue reading

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Marketing’s Video Revolution

How Integrated Video Will Be The Difference Maker For Marketers How does video figure into your owned content plan? If that answer isn’t definitive, your brand won’t be able to compete. By 2017, 70% of consumer Internet traffic will be … Continue reading

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Pillars of Owned Content: Publication and Promotion

What’s the point in producing it if you’re not going to market it? Today we visit the third and final pillar of Owned Content strategy: Publication. We’ve already looked at Platform, the framework of the program, and Content, the heart … Continue reading

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