Tag Archives: Web

Customer Centricity

It’s no longer about brands. It’s about people. Too often in marketing, the first kickoff meeting for a campaign begins with, “What are our key messages?”. The question that I always ask is, “What is it we want our audience … Continue reading

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Marketing’s Video Revolution

How Integrated Video Will Be The Difference Maker For Marketers How does video figure into your owned content plan? If that answer isn’t definitive, your brand won’t be able to compete. By 2017, 70% of consumer Internet traffic will be … Continue reading

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Pillars of Owned Content: Publication and Promotion

What’s the point in producing it if you’re not going to market it? Today we visit the third and final pillar of Owned Content strategy: Publication. We’ve already looked at Platform, the framework of the program, and Content, the heart … Continue reading

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Pillars of Owned Content: Well, Content

The Ultimate “Show and Tell” In my last post, we covered platform as the backbone of a well-honed owned content strategy. If platform is the backbone, or skeleton, content represents the guts, most specifically, the heart and mind of your … Continue reading

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Pillars of Owned Content: The Platform

The Building Blocks of Your “SuperFan Factory” In my last post, I covered the basic pillars of the Owned Content strategy: Platform, Content, and Publication. Today, we’ll take a deeper look at platform. On its own, Platform isn’t what wins … Continue reading

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The Pillars of Owned Content

In my last post, we talked about the Owned Content revolution and how brands must be in the business of creating rich multi-platform, multimedia experiences to create “SuperFans” that can serve as brand advocates. Like anything with content development, it … Continue reading

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The Owned Content Revolution

Why Your Brand Must Be In the “SuperFan” Business “Just go toss a webpage out there,” is not a marketing strategy. A customer should have a unified, consistent experience with a brand – any brand – across all platforms, and … Continue reading

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