Tag Archives: Marketing
For The Love of the Game
I love what I do. After nearly six months into job search after a very unexpected layoff, that is most profound thing I’ve learned. What started with the familiar feeling of panic, the “Oh My God, I need to find … Continue reading
A Mad Night In Vegas
How does one give away “Mad Loot” without much of a mad marketing budget? Continue reading
Communicating The Complex
Marketers Should Embrace, Not Fear, The Complicated Every so often, typically at the end of a long travel day or client dinner, after hours of exchanging war stories which include tales of covering presidential elections and staying on the air … Continue reading
Posted in Business, Marketing
Tagged Audience Centric, Content Publication, Creative Direction, Integrated Marketing, Marketing
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A Pioneer Mindset
Staring Down Resistance In Business The mascot of California State University, East Bay, my undergrad alma mater, was “Pioneers”. Not exactly what you’d expect to call the sports teams of a college which sits smack in the middle of a … Continue reading
Posted in Business, Career, Leadership, Marketing
Tagged Adversity, Advertising, Audience Centric, Business Goals, Digital Marketing, Integrated Marketing, Leadership, Marketing
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The Digital Video Revolution Is Here
Do you want to dabble in the conversation, or do you want to drive it? “Where do you see yourself in five years?” is a question I hear often lately. After giving my well-rehearsed, perfunctory answer, I later bring up … Continue reading
Posted in Business, Marketing
Tagged Advertising, Branding, Brands, Content Publication, Creative Direction, Digital Marketing, Integrated Marketing, Internet, Marketing, Owned Content
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Web Design: A Two Way Street
When thinking about websites, I always try to look at priorities from both sides of the screen. First, the customer. What are their priorities? After all, the web is a utility. If I visit a restaurant’s website, I expect to … Continue reading
Posted in Marketing
Tagged Audience Centric, Customer Centric, Digital Marketing, Integrated Marketing, Internet, Marketing, web design
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Burst Your Bubble
For Marketers, a Master’s Degree Can Be More Than A Piece of Paper. Two years ago, I was bringing a new manager up to speed on my experience and how I viewed my segment of the business, as well as … Continue reading
Posted in Business, Career, Development, Leadership, Marketing
Tagged Customer Centric, Digital Marketing, Grad School, Integrated Marketing, Internet, Marketing, Masters Degree, Technology, West Virginia, WVU
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Project Management Meets Creative Direction
It is not enough just to get the content out there and draw clicks. The goal now is to provide an experience. Continue reading
Customer Centricity
It’s no longer about brands. It’s about people. Too often in marketing, the first kickoff meeting for a campaign begins with, “What are our key messages?”. The question that I always ask is, “What is it we want our audience … Continue reading
Posted in Business, Marketing
Tagged Audience Centric, Customer Centric, Digital Marketing, Marketing, Owned Content, Social Media, Video, Web
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Marketing’s Video Revolution
How Integrated Video Will Be The Difference Maker For Marketers How does video figure into your owned content plan? If that answer isn’t definitive, your brand won’t be able to compete. By 2017, 70% of consumer Internet traffic will be … Continue reading
Posted in Business, Marketing
Tagged Brands, Customer Centric, Digital Marketing, Integrated Marketing, Internet, Marketing, Millennials, Owned Content, Social Media, Video, Web
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Joe Gura 